MiBici Pública, the public bikeshare system in Guadalajara operated by BKT Bici Pública, originally had 1,160 bikes and 116 stations. It recently expanded to 2,000 bikes and 236 stations. The expansion called for a new image for the MUPIs. We created a series of three different images, each one representing a different concept: Growth, Closeness, and Better City. This is what we created.